PurColor

Fine-tuned color for vibrant, lifelike picture

PurColor enables the TV to express a huge range of colors for optimal picture performance for an immersive viewing experience.

PurColor
The PurColor part of the screen is more colorful and vivid compared to the Conventional side of the screen.

Crystal Processor 4K

See every shade of color as intended in 4K

Powerful 4K upscaling ensures you watch your favorite content in up to 4K resolution.

Crystal Processor 4K 

Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.Smart Hub

The new Smart Hub UI powered by Tizen is displayed to show a wide variety of OTT services and content being serviced.
* Content services and recommendation may vary by regions. * Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. * Some services are available to watch after registration and subscription.* Requires Samsung account.* UI is subject to change without prior notice. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

SmartThings

Your best home butler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. * Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. * Connected devices are sold separately.* Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.* UI is subject to change without prior notice. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

Only a Samsung account can enable your smart features. Login now!

What’s the point of a smart TV if you can’t enjoy its smart features? Log in to your Samsung account, and keep enjoying the smart services” of your Samsung Smart TV.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

Picture Quality

Contrast Enhancer

Enhanced sense of depth and color

Contrast Enhancer dynamically adjusts the contrast, resulting in an enhanced sense of depth and color.